Privacy Policy

Last Updated: [Date]

1. Introduction
Jovonna London Limited (“we”, “our”) operates jvndresses.com. This policy outlines how we collect, process, and protect your personal data in compliance with GDPR and UK data protection laws.

2. Data Collection
We may collect and process:

  • Identity Data: Full name, title, date of birth
  • Contact Data: Billing/delivery addresses, email, phone
  • Financial Data: Encrypted payment card details
  • Technical Data: IP address, browser type, device information
  • Usage Data: Website interaction metrics
  • Preference Data: Style selections and wishlists

3. Legal Basis for Processing
We rely on:

  • Contractual necessity for order processing
  • Legitimate interests for website optimization
  • Explicit consent for marketing communications
  • Legal obligations for fraud prevention

4. Data Utilization
Your information enables us to:

  • Process transactions securely
  • Provide personalized styling services
  • Improve product offerings
  • Prevent fraudulent activity
  • Comply with legal requirements

5. International Data Transfers
Data may be transferred outside the UK/EU to:

  • Our manufacturing partners (under NDA)
  • Cloud service providers with SCCs in place
  • Payment processors with Privacy Shield certification

6. Data Retention Periods

  • Active customer records: 5 years post-last interaction
  • Financial transactions: 7 years for HMRC compliance
  • Marketing consents: Until withdrawal
  • Website analytics: 26 months

7. Your Rights
Under GDPR, you may:

  • Request access to your data
  • Rectify inaccurate information
  • Erase personal data (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent

8. Security Measures
We implement:

  • AES-256 encryption for sensitive data
  • Regular penetration testing
  • PCI-DSS compliance for payments
  • Role-based access controls
  • Secure destruction protocols

9. Cookies Policy
Our site uses:

  • Essential session cookies
  • Performance cookies (Google Analytics 4)
  • Targeting cookies (only with consent)
  • First-party tracking pixels

10. Policy Updates
Notification of material changes will appear on our homepage for 30 days prior to implementation.

To exercise your data rights or for privacy inquiries, please use the dedicated portal in your account at jvndresses.com or contact our Data Protection Officer through the website.